"Packed with dozens of worksheets and real-life examples from companies such as Volvo, Starbucks, and L.L. Bean, as well as high-profile celebrities and down-to-earth people..."
"Wilson and Blumenthal expound on the rewards of identifying and reinforcing a consistent individual brand in this pragmatic self-help book..."
- Publishers Weekly
"Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress."
- American Management Association
© 2009 Jerry S Wilson. All rights reserved.